Oui the Label

OUI the label is a contemporary brand who doesn't play by the traditional rules of bridal fashion. Channelling do-it-your-way style icons such as Bianca Jagger, and Olivia Palermo, the label seeks to answer the cry of modern brides for a uniquely un-wedding wedding outfit.


This collection is dedicated to the new woman. An incurable romantic. She moves in her own way. Never looking back with regret, but looking forward in anticipation. Say OUI ("yes") in New Wine.

Approximate price point: $2750 - $3500


Old-world romanticism as you've never seen it before, the Rose gown is equal parts elegance and sexiness. Features hand appliqued embroidery on a corseted bodice, an off-the-shoulder neckline, and a gathered skirt in 3D embroidered tulle. Also comes in true white.




Made for the bride who wants subtle sparkle, the Luna gown is a modern take on a timeless silhouette. Features an intricately beaded and embroidered bodice, thin spaghetti straps, and a satin waistband that cinches in the waist and gives way to a slinky skirt with a long train. The Luna gown can also be worn with the Luna sleeves for a versatile look.




Reflective of our longing for nostalgia and our love for today, the Reign gown is as effortless as it is dramatic. Sharp lines and plunging V details come into a cinched in waist and give way to a dramatic skirt. Also features pockets and a statement train.




A picture of modern minimalism, the Pilgrim gown is a slip style dress, perfect for the relaxed bride who longs for a polished ceremonial look and effortless elegance for the reception. Features thin spaghetti straps and backless tie-up detail.




The Paris gown speaks to the Oui babe who identifies with an ethereal though minimalist outlook to her dream day look. A v-neckline balances a signature Oui deep V back and a fitted bodice gives way to a fitted skirt with a dramatic train. To finish, intricately beaded embroidery creates a soft but striking appearance to this statement gown. This can also come as a jumpsuit and skirt separate, or mix and match skirts.









Eleventh - COMING SOON

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